Su Hui Internet has become the main platform for automotive marketing

 Su Hui: The Internet has become the main platform
Automotive Marketing Guest: Mr. Su Hui
mm Beijing Asian Games Village Automobile Exchange Market, former general manager, senior marketing engineer
car chair: Sohu Finance Yangguang Run
as the Beijing Asian Games Village car market, founder and former general manager mm Su Hui witnessed China's car market so far from the budding to the prosperity of history, is worthy of the name of the car pass.
since 1995, he led the Asian car market and created a visible trade in China precedent for the market to create the car model in China trade. Asian city under his leadership, commitment to the automotive industry chain from a number of key functions, including design, planning, creating, marketing, analysis, stability, and promote the automotive market, become visible in China today the most well-known brand car market.
Mr. Su Hui Sohu studio guest about new trends in automotive marketing
Moderator: Sohu good friends! Welcome to the Sohu chat room guests. This afternoon we 60th Anniversary of China's advertising and marketing elite series of interviews,
Su Hui: Hello everybody!
Moderator: Sub City as the founder and former general manager, Mr. Su Hui witnessed China's car market from the beginning to sprout to the prosperity of the history of .1994 so far, the Beijing Asian Games Village Automobile market was born, became the first tangible car market, from inception to the present, not only the Asian Games Village Automobile Exchange Market, known as a barometer of Beijing, and the volume of car sales account for half of each year in Beijing. Mr. Su Hui longtime Asia City general manager, is a real car through the automotive industry.
four major incentive for good domestic car market
Moderator: Mr. Su Hui today, we go to our chat room guests Sohu is to communicate what we want, in the The new car market situation, in the Chinese automotive industry thriving condition, especially in this year's March vehicle sales have been far ahead in the world car market and created a new historical high, either up or chain, are Writing the history of automobile development in China an exciting chapter.
we know that the world financial crisis has shaken several major U.S. auto giant's foundation and markets, to seek U.S. government support and protection, they also began a series of mergers and restructuring, and strive to overcome adversity, and in the domestic automobile market in the short our world under the impact of economic crisis, but also began a rapid rebound. I ask Mr. Su Hui, what factors promote the hot Chinese market? < br> Su Hui: It should be said that in 2009 1 to 4 months, the automotive market can be described with two words, one is surprisingly good, one is hot, not just the capital, including the major cities probably the case. should the formation of a situation that I feel good this year, there are several major factors, the first national policy, our government has introduced a policy of driving the car, one with 1.6 and 1.6 below 50% of the purchase of emissions reduction surcharge greatly stimulated the enthusiasm of buyers, so explosive this year to promote the car, that is, the media said, we sold this year than the United States, indeed a very big impact. Of course there are other policies, such as the car to the countryside to this policy One is the vast rural areas, consumers are very concerned about the automobile consumption, and the hot spots is gradually forming.
there is a policy management approach for improving automobile credit, credit for consumers who enjoy the cars are very encouraged, now are considering how to use credit in this way was to achieve car. Although 1 至 April is very good, I think the market is not bad in the second quarter, that is, the consumption potential is still there.
the second point, I think is a problem for the world, but China's consumer confidence is now very good, one is, the state introduced the policy, which greatly encouraged the demand for cars.
another one, our country is better car environment, such as road construction , road construction, such as refined oil in constant prices, which are vehicles for the consumer to create a very good conditions and environment, and enhance confidence. such as fuel tax, although the Government introduced, but the standard is very low, far lower to consumer expectations, consumer confidence this is very encouraging. Meanwhile, in this process, canceled an annual maintenance fee collection procedures are very complicated.
the fourth, a large environment, China's public opinion environment is very conducive to consumer spending, thus creating a national car heat, so much the atmosphere, there are more consumers want to join the ranks of a car. These objective factors, contributed to China's 1 May auto market should be said so far is quite popular.
manufacturers selling to calm analysis of the current hot
Moderator: Mr Su said China's total automobile market popular for several reasons, one policy reason, two automobile credit, third is the increase in consumer confidence, the four vehicles of the environment is better. in such a new situation, you estimate car sales will increase next quarter, in such an environment our customers attitude and buying behavior will change,UGG bailey button, do you think will happen car sales growth forecast, which we for consumers, car makers how this change?
Su Hui: I think the car 1 to 4 月份Sales are indeed very hot, but not equal to hot throughout the year, so car manufacturers should consider several issues so that a, summary 1 至 April which models and which models are popular, such as what other models have been out of stock , and which cars in short supply, it should speed up the adjustment of product structure. another one, the State encourages cars to the countryside, I think this year is likely to automobile consumption, or on car sales from a major supporting role, or the rural market, as this market is so huge. Now car to the countryside has been of great concern to consumers, as farmers focus,cheap UGG boots, how to make services better for them, such as car how to get down, such as how sales to their hands, such as the back up service, how are you I think the manufacturing industry and the automotive industry are the focus of attention. can not just on policy, policy implementation is very good for us to pave the consumption environment, how do we do to after-sales service, so that farmers can rest assured that buying a car brother, rest assured vehicles, may cause a car to the countryside consumption growth in the second half of a major car driver.
Also, I feel that using the current international financial turmoil, China's car manufacturers historic opportunity. We have so much automobile consumer market, so China's car sales are very good, because the consumer can not keep up in Europe and America is very difficult to create such a situation, how well the use of the environment. Again, how better to introduce their technology personnel, the Our car manufacturing bigger and stronger, such as the development of new energy vehicles, such as electric vehicles, and a certain market size, cost and also reduced so that consumers can afford, affordable, these should be considered now, the introduction of technology, the introduction of talent, the introduction of equipment to adjust and adapt to international changes. such as the former residents of a popular consumer may be more calm, and I choose a better brand, brand of lower emissions, lower fuel consumption or car manufacturers should make a fuss about in it, but can not meet the present great sales meet only stay in this technology, but do everything possible to service the market on the more important of the above, the back of consumer confidence for the car service I think they should be considered in the back focus.